The International e-Sports Federation (IeSF) announced a partnership with Zepetto, the game developer of Point Blank, on August 11th 2015.
Point Blank is a FPS genre game that has gained popularity around the globe, with more than 100 million active users over 70 countries. Zepetto hosts an anually Point Blank International Championship (PBIC) since 2011, and through the PBIC Zepetto has established a strong global e-Sports tournament system.
Zepetto will cooperate with IeSF, as well as IeSF’s 43 member national federations, to expand their user base and bring their e-Sports tournament system to all 43 member federations. Promoting Point Blank through IeSF’s member nations will allow Zepetto access to markets that they were not able to penetrate on their own. Especially, if e-Sports is adopted as one of the disciplines in an International Multi Sports Events hosted by International Sports governing bodies, such as the 4th Asian Indoor & Martial Arts Games (AIMAG) hosted by Olympic Council of Asia (OCA) in 2013, Point Blank will be the first officially recognized FPS game. IeSF will encourage its member nation federations to host national qualifiers for Point Blank to dispatch national teams to International Multi Sports events. Zepetto also expects to apply regulations, which international sports governing bodies will recommend after consulting with IeSF, when hosting Point Blank e-Sports tournaments such as PBIC.
Through a partnership with IeSF, PBIC will have more teams participating from IeSF member nations. Moreover, by adopting the dispatching system used by official national teams who are approved by their national governments and sport authorities, it is expected that Point Blank will be selected as an official title for International e-Sports Competitions among IeSF’s member nations.
IeSF president, Mr. Byung Hun Jun said “I am glad that this partnership will support Point Blank to become an e-Sports title in international events. IeSF and Zepetto will share their strength and knowledge to make e-Sports an official international sports title. IeSF will continuously expand to establish a positive system with game developers and provide various e-Sports titles with opportunity to be exposed to the international sports society.”